All questions that follow are optional
What is the name of the store from which you purchased your product?
.....
Academy Sports
Big 5 Sports
BJ's Wholesale
Camping World
Costco Wholesale
Dick's Basketball
Home Depot
Kmart
Lowe's
MC Sports
Meijer
Mills Fleet Farm
Modell's
Office Max
Sam's Club
Sears
SportsMart
Staples
Sports Authority
Wal-Mart
Other
Other:
How did you first become aware of this product?
.....
Advertisement
Friend or family member
Internet
Received as a gift
Saw it in a retail store
Other
Other:
The purchase of this particular product is:
.....
First-time purchase
Additional purchase of same product
Replacing a Lifetime product
Replacing another manufacturer's product
Which of the following product characteristics was most compelling in deciding to purchase this product?
.....
Appearance or Style
Brand
Easy to clean
Indoor/Outdoor design
Lightweight construction
Low price or on sale
Quality or durability
Specific product features
Value for price
Warranty
Received as a gift (not purchased)
Other
.....
Appearance or Style
Brand
Low price or on sale
Quality or durability
Specific product features
Value for price
Warranty
Received as a gift (not purchased)
Other
.....
Appearance or Style
Brand
Low price or on sale
No upkeep needed
Quality or durability
Specific product features
Value for price
Warranty
Received as a gift (not purchased)
Other
.....
Appearance or Style
Brand
Low price or on sale
Quality or durability
Specific product features
Value for price
Warranty
Received as a gift (not purchased)
Other
Other:
Which of the following influences was most persuasive in deciding to purchase this product?
.....
Advertisement
Brochure or product information sheet
Display or product labeling
Friend or family recommendation
Previous experience with Lifetime
Salesperson
Received as a gift
Other
Other:
Are you Male or Female?
.....
Male
Female
What is your age?
.....
Under 18
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or older
What is the age of the primary user?
.....
Under 3
3 to 5
6 to 8
9 to 11
12 to 14
15 to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or older
Do you own or rent your primary residence?
.....
Rent
Own
What is the number of people living in your household?
.....
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15+
What is your highest level of education?
.....
Some High School
Completed High School
Some College or Trade School
College Degree
Graduate School/Degree
What is your approximate Household Income (include all incomes)?
.....
Under $15,000
$15,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 or Over