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Article

Lifetime Products Unveils New Water Sports Logo at Outdoor Retailer Show

July 24, 2012

New Water Sports Logo

CLEARFIELD, UTAH — Lifetime Products, Inc., one of the largest kayak manufacturers in the U.S., is unveiling a new logo for its water sports products at the 2012 Summer Outdoor Retailer Show in Salt Lake City, Utah.

"The water sports community is fun, energetic, and unique," said Lifetime Water Sports Product Marketing Manager Candace Weaver.  "We wanted a logo that represented the quality Lifetime is known for, yet exhibited the upbeat environment found throughout the kayaking industry."

The new Lifetime water sports logo is an abstract representation of a kayak in water with elements of fun and adventure flowing through it. The blue-green color mimics those found in water, while the lighter orange version will be used to compliment darker kayak colors.  The traditional Lifetime corporate logo will still be found on all Lifetime kayaks, but the new water sports logo will be incorporated as part of each individual Lifetime kayak name.

The first Lifetime kayaks to sport the new water sports logo will be the Lifetime Monterey and the Lifetime Tamarack.  All Lifetime kayaks and paddleboards are slated to have the new logo by the fall, 2012.  The new logo will be on display at the Outdoor Retailer Show on Lifetime kayaks at the Open Air Demo and at the indoor show in the Lifetime booth 36081.

Established in 1986, Lifetime Products, Inc. is a privately-held company headquartered in Clearfield, Utah. Starting in the owner’s garage, Lifetime Products began by building a better basketball system. This passion for continuous improvement and challenging conventional manufacturing techniques has allowed Lifetime to grow into a global manufacturer and market leader. Today, Lifetime is the world’s leading manufacturer of polyethylene folding tables, chairs, and residential basketball hoops. With other offerings from outdoor sheds and composters to playsets and kayaks, Lifetime continues to develop innovative products sold in more than 70 countries around the globe.