Pull up to the line and get ready to shoot your shot, because the Lifetime Bracket Challenge is back for 2024! Don’t miss your chance to build the best bracket and win big with Lifetime basketball products!

WHEN: The Bracket Challenge starts on March 17th and brackets must be filled out by March 20th.

  • Tournament starts March 21st
  • First round ends March 22nd
  • Sweet 16 runs March 28th and 29th
  • Championship played April 8th

WHERE: Fill out a tournament bracket on the ESPN App or ESPN.com (requires ESPN account) and connect it to the Lifetime Bracket Challenge using our provided form HERE. The Lifetime form MUST be filled out to be eligible for giveaways.

HOW: Pick the best bracket—the highest-scoring bracket at the end of the first round, sweet sixteen, and championship will all win! (Each participant’s bracket is not eligible to win multiple rounds.)

WHO: You, of course! Every participant gets one bracket to prove they know ball the best!

WHY: For bragging rights, glory, and these sensational prizes:

  • First round prize: Lifetime Cooler with Wheels
  • Sweet sixteen round prize: Lifetime Pickleball Set
  • Championship prize: Lifetime Tempered Glass Portable Basketball System

The field is open and it’s anyone’s tournament—time to prove that you’re a bracket challenge champion!

Click THIS LINK for the entry form.

For full official rules, see below.




1.         ELIGIBILITY:

The Lifetime Bracket Challenge (“Challenge”) is open to residents of all states except Arizona and the District of Columbia who are fourteen (14) years of age or older at the time of entry.   Employees, contractors, directors, officers and agents of Lifetime Products, Inc. (“Sponsor”) and members of their immediate family (spouse, parent, child, sibling), are not eligible to enter or win. The Contest is subject to all applicable federal, state and local laws and regulations and is void where prohibited.  Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions which are final and binding in all matters related to this Contest.  Winning a prize is contingent upon fulfilling all requirements as set forth herein. 


Brackets may begin to be submitted on March 17th, 2024 and must be submitted before the first Round of 64 game is played on March 22nd, 2024 to qualify. Bracket registry will lock after that game begins.


3.         HOW TO ENTER:

Use the link from the Lifetime Products social media post/email, visit Fantasy.ESPN.com, or download the ESPN tournament challenge App. Create an ESPN account or sign in if you already have one. If using Lifetime’s link, than join the group Lifetime Products 2024 with password “Lifetime”, then click “Create a bracket now”. If accessing the group without the link, you will need to search groups for “Lifetime Products 2024” first, then follow the above steps.


The one (1) person submitting the Entry will be considered the entrant and only the entrant is eligible to win a prize.

Submission of more than one Entry per entrant is prohibited and will result in disqualification of all entries.

All Entries must be received during the Contest Period. No other forms of Entry are valid. Entry must comply with these Official Rules. Sponsor reserves the right, but not the obligation, to review any Entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an Entry for any reason.



Entries must meet the following requirements: 

1.       Be complete and submitted at Fantasy.ESPN.com/Lifetime Bracket Challenge on or before the deadline.


2.        Incomplete, illegible, deceptive or garbled Entries are not eligible.


3.       Any such entrant will indemnify and hold harmless, Sponsor from any claims to the contrary.

By submitting an Entry, you agree that your Entry is gratuitous and made without restriction, that it will not place Sponsor under any obligation other than as stated in these Official Rules.

By participating, you acknowledge that your Entry may be posted on Sponsor’s website or in any other form of publication, in Sponsor's sole discretion. Entries posted to Sponsor’s website are not edited by Sponsor and are the views/opinions of the individual entrant and do not reflect the views of the Sponsor in any manner. By entering, you acknowledge that Sponsor has no obligation to use or post any Entry you submit.


Entry receiving the highest total points after the First Round, Sweet Sixteen, and Championship will be awarded the prize for that round. If the same person wins multiple rounds, they will be awarded the prize of their latest round, and another contestant will win the earlier round prize. If players tie whomever submitted their bracket first will be declared the winner of the round, except for the Championship game in which the player that most closely guesses the victor’s score will be declared the winner.



The top prize winners will be announced, and their score for the round shared on Lifetime Products social media pages.  The potential winner will be notified via email and will be required to respond to the notification within 24 hours indicating whether he/she can accept his/her prize. If no response is received within the time allotted, an alternate potential winner will be selected.  Any alternate potential winner selected will also be required to respond to the notification within 24 hours.  Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner. 

7.         PRIZE DETAILS:

The Contestant with the most points at the end of each round will win the Prize designated below. If the same contestant wins more than one round, then they will win the prize associated with the most recent round, and the contestant with the 2nd highest point total for the earlier round will be chosen to win that earlier prize.


Round of 64: Cooler with Wheels Premium Outdoor

Sweet 16: Steel-Framed Shatterproof Youth Hoop

Championship:  50” Tempered Glass Portable Basketball Hoop

Additional prizes such as Cornhole, Youth Hoop, and Basketballs may also be awarded.



If winner cannot accept the prize as specified, prize will be forfeited and will be awarded to an alternate winner.  Any difference between stated value and actual value will not be awarded.

Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor.  If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value.  Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.  



Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated companies, and advertising and Contest agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, will have no liability whatsoever for, and are released and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Contest or in any Contest-related activity, and (b) Winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, submitted biography, voice and/or likeness and prize information, and/or Entry (and assign the Entry, which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and Contest purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval.  All materials submitted become the property of Lifetime Products, Inc. and will not be returned.


You grant Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable and transferrable right and license to exploit your Entry (including, without limitation, your name and likeness and the names and likenesses of any and all persons in the Entry, and any intellectual property rights (e.g. copyright, trademark, etc.) contained in the Entry) in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, for any purpose, including, without limitation, your Entry and any person’s property (physical, personal, intellectual property rights, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, display, distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in your Entry being associated with a particular Sponsor or Sponsors. Accordingly, you hereby waive any objection to such use including without limitation, distribution, reproduction, creation of derivative works of, public performance, or display of your Entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.