Whether you’re new to kayaking or you’re a seasoned veteran, you know one thing about the sport of paddling - it’s fun! As Lifetime Products grows as a company and we, the water sports division, grow as a category, we want to make sure we make our mark in the paddlesports industry. To keep us moving in the right direction, we’ve come up with some brand-spanking-new logos to bring the fun and excitement of the sport to each and every kayak we make. The water sports community is fun, energetic, and unique, we wanted a logo that represented the quality Lifetime is known for, yet exhibited the upbeat environment found throughout the kayaking industry. And here you go!
The new Lifetime watersports logo is an abstract representation of a kayak in water with elements of fun and adventure. Our lighter colored kayaks - yellow, orange and lime - will have our blue-based logo and our darker kayaks – red, camo, olive green, blue – will have our orange-based logo. These new logos are big, bright, and vibrant!! You’ll still see the Lifetime logo on our boats, but the new logo will be a great accent to each individual kayak name.
Our newer kayaks, such as the Monterey™ and the Tamarack™, will be the first to sport this new logo. (You can see it on the bottom right side in this picture below). The rest of the fleet will be making the change mid-fall. All kayaks in our lineup will sport the new logo going into 2013! Start planning now so you can get your hands on one of these awesome new logoed kayaks!