Many people don’t know this, but Salt Lake City, UT is currently home to one of the largest Outdoor Industry shows in the world - Outdoor Retailer! And for those of you not familiar with Lifetime’s home base, we are only 30 minutes north of Salt Lake. So lucky for us, this show is smack in our backyard. While we did attend this show last year, we went bigger and better than ever this year!
The show began for the Water Sports industry on Wednesday, August 1 at the Open Air Demo held at Jordanelle Reservoir. Jordanelle Reservoir is a beautiful venue for a demo day, especially since it is in such close proximity to the show and to infamous Park City, Utah. We took all of our current Lifetime Kayak models out so retailers and potential dealers from all over the world could give our boats a spin. We had the Lifetime Wave, Tamarack, Tamarack Angler, Payette, Payette Angler, Monterey, Manata and Sport Fisher. We had an amazing turn out! Our kayaks were in the water constantly and everybody had an absolutely wonderful time!
The indoor portion of the show kicked off Thursday and continued into Sunday evening. The show is the perfect opportunity to show off new designs and new innovations for the upcoming season. Check out the photos of our displays! Sweet, huh? Notice anything different? Look closely at our kayak names on the signs. This year we re-vamped our logos. Starting in 2013, you will see these new kayak name logos on all of the Lifetime Kayaks and Paddleboards! I'll be sure to tell you more about this in a future blog post.
While at the show, Lifetime staff members mingled with the outdoor industry and showed off all of our great kayak designs. We were busy all day, every day, and we received great reactions to all of our kayaks and our new logo design. We also unveiled a new Tandem Kayak!! I don’t want to spoil things now, so you’ll have to stay tuned for more information on the fantastic new tandem!
We are super excited to be taking the kayak industry by storm and we have you, the Lifetime paddlers out there, to thank! If you haven’t done so already, check out our kayaks and paddleboards at www.lifetime.com!