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Lifetime Products Launches NBA and WNBA Basketball Hoops Through Multiyear Partnership
November 7, 2025
Lifetime Products Launches NBA and WNBA Basketball Hoops Through Multiyear PartnershipThe first-ever full-size NBA and WNBA team branded basketball hoops available for home play, expanding the games reach beyond the arena.CLEARFIELD, Utah (November 7, 2025) For the first time ever, basketball fans can bring home officially licensed team NBA and WNBA full-size hoops, thanks to a new multiyear partnership between Lifetime Productsthe top-selling basketball system brand in the U.S.and the National Basketball Association (NBA) and Womens National Basketball Association (WNBA). This collaboration unites two of the worlds premier basketball organizations with the company that pioneered the portable, height-adjustable basketball system, an innovation that enabled generations of kids, youth, and adults to play baske...
Lifetime Store Relocating To West Bountiful After 18 Years in Salt Lake City Due to I-15 Expansion Project
June 18, 2025
CLEARFIELD, UTAH (June 18, 2025) Lifetime Products is relocating one of its nine retail store locations after 18 years in Salt Lake City just off the freeway on Warm Springs Road to a new location in West Bountiful. The move comes as a result of the Utah Department of Transportations I-15 Expansion Project, which will widen the freeway through the area and directly impact the current store site. The Salt Lake stores final days of operation will be in early July. To make the most of the transition, a moving sale started, June 18th and will run through early July.This store has meant a lot to us and the Salt Lake community for nearly two decades, said Nate Ashby, Director of Retail Operations at Lifetime Products. While its hard to say goodbye to this location, were excited about the future. The new space in W...
Lifetime Products Appoints Kevin Romer as Chief Financial Officer
April 23, 2025
CLEARFIELD, UTAH (April 23, 2025) Lifetime Products is pleased to announce the appointment of Kevin Romer as the companys new Chief Financial Officer. Kevin succeeds Brian Slagle, who is departing the company to pursue a new opportunity after nearly 20 years of dedicated service.Kevin brings more than two decades of experience at Lifetime Products, most recently serving as Vice President of Sales for the Sporting Goods and Coolers divisions. Over his 21-year career with Lifetime, he has also held roles as Sales Assistant and Sales Manager, helped launch three major product categories, and overseen the Customer Service department. Kevin is a trusted leader known for his strategic thinking, integrity, and results-oriented approach.Were excited to see Kevin step into this role and bring his energy, vision, and ...