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Lifetime Products Launches NBA and WNBA Basketball Hoops Through Multiyear Partnership The first-ever full-size NBA and WNBA team branded basketball hoops available for home play, expanding the game’s reach beyond the arena. CLEARFIELD, Utah (November 7, 2025) — For the first time ever, basketball fans can bring home officially licensed team NBA and WNBA full-size hoops, thanks to a new multiyear partnership between Lifetime Products—the top-selling basketball system brand in the U.S.—and the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA). This collaboration unites two of the world’s premier basketball organizations with the company that pioneered the portable, height-adjustable basketball system, an innovation that enabled generati...

CLEARFIELD, UTAH (June 18, 2025) – Lifetime Products is relocating one of its nine retail store locations after 18 years in Salt Lake City just off the freeway on Warm Springs Road to a new location in West Bountiful. The move comes as a result of the Utah Department of Transportation’s I-15 Expansion Project, which will widen the freeway through the area and directly impact the current store site. The Salt Lake store’s final days of operation will be in early July. To make the most of the transition, a moving sale started, June 18th and will run through early July. “This store has meant a lot to us and the Salt Lake community for nearly two decades,” said Nate Ashby, Director of Retail Operations at Lifetime Products. “While it’s hard to say goodbye to this location,...

CLEARFIELD, UTAH (April 23, 2025) – Lifetime Products is pleased to announce the appointment of Kevin Romer as the company’s new Chief Financial Officer. Kevin succeeds Brian Slagle, who is departing the company to pursue a new opportunity after nearly 20 years of dedicated service. Kevin brings more than two decades of experience at Lifetime Products, most recently serving as Vice President of Sales for the Sporting Goods and Coolers divisions. Over his 21-year career with Lifetime, he has also held roles as Sales Assistant and Sales Manager, helped launch three major product categories, and overseen the Customer Service department. Kevin is a trusted leader known for his strategic thinking, integrity, and results-oriented approach. “We’re excited to see Kevin step into this role and ...