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Privacy Policy

For Web Sites, Services, and Mobile Apps

Lifetime Products, Inc. respects your privacy! This privacy policy discloses how we collect, protect, and use information gathered from our web sites, services, and mobile apps.

Limitation of Liability

Lifetime is not liable under any theory, including negligence, for any incidental, consequential, indirect, special or punitive damages arising out of your or public access to or use of our web sites, services, and mobile apps (collectively, "SERVICES"), even if Lifetime has been advised of the existence of such damages.


The materials on the SERVICES are provided "as is" without any express or implied warranty of any kind including warranties of merchantability, whether express, implied or statutory, noninfringement of intellectual property, or fitness for any particular purpose.

Information Gathered

Lifetime may automatically collect anonymous information about usage of the SERVICES. For instance, when utilizing these resources, they may recognize the type of device you are using, the address of the internet service provider you are using, the name of your SSID, the pages and resources you visit with the SERVICES, and other similar information. None of this information identifies you personally.

Registration Information

If you choose to register your purchases, apps, or devices using the SERVICES by providing us with your information, Lifetime will take all reasonable precautions to protect your personal information, including allowing access only to those Lifetime employees with a need to know, using available technology and preventing unauthorized access to this information. This information will not be released to third parties (see "Internal Use of Information" below).

Use of Cookies

The SERVICES may or may not implement temporary identifiers which are not personally identifiable. These temporary identifiers act like a "cookie" which do not permanently reside on your device.

Hypertext Links

Lifetime's SERVICES may include hypertext links to third-party web sites or resources as a convenience to you. Lifetime is not responsible or liable for, and does not endorse, the content or operation of such third-party web sites or resources, including but not limited to the advertising, products, or other materials on or available from such resources. Various third-party resources may provide hypertext links to Lifetime's SERVICES. Lifetime has not necessarily reviewed or approved such third-party resources linked to the SERVICES; and Lifetime is not responsible for the content of any third-party resources or other off-site pages linked to the SERVICES. Your linking to Lifetime's SERVICES, third-party web sites, resources, or other off-site pages is at your own risk.

Internal Use of Information

We store on our server the registration information that you may provide to us, as well as the anonymous information that may be automatically collected. We may use the anonymous information to understand how the SERVICES are being used and how they may be improved, and for internal statistical research purposes. We may use the registration information that you have voluntarily provided to adjust the SERVICES to your personal preferences, to send to you via e-mail or postal mail newsletters, new product announcements or other information that we feel may be of value to you, and for other similar business purposes.

Opting Out

You may choose not to receive e-mail or postal mail solicitations and/or research surveys by checking the box on the registration page when you register. You may at any time opt out of receiving further communications via e-mail. When you receive an e-mail from us, you will be given the option of replying with an instruction to delete your name from our e-mail list. Please note, however, that you may be added again to our e-mail list if you subsequently participate in other promotions or submit further personal information through the SERVICES.

Sharing of Information with Third Parties

Lifetime does NOT share any of this information with outside third parties except marketing companies engaged by Lifetime to conduct marketing campaigns or promotions under the direction and control of Lifetime. Lifetime always maintains ownership and control of this information.

Some Lifetime pages may use Google Analytics for site usage statistics and analytics. Their privacy policy can be found at

Some Lifetime pages may use Microsoft Analytics for site usage statistics and analytics. Their privacy policy can be found at

Some Lifetime pages may use Quantcast for site usage statistics and demographics. Their privacy policy can be found at

Some Lifetime pages may use YouTube for hosting videos. Their privacy policy can be found at

Corrections and Updates

You can change or modify any information you have previously provided to us electronically by contacting our Customer Service Department.


The terms and conditions of use of this web site are governed and interpreted according to the laws of the State of Utah, notwithstanding any principles of conflicts of law. If any part of these terms and conditions is later deemed unlawful, void, or unenforceable, that part will be deemed severable. This severability will not affect the validity and enforceability of the remaining provisions. Lifetime reserves the right to modify these terms and conditions at any time without notice.

Modifications of Our Policy

Please note that from time to time Lifetime may amend or modify its privacy policy, and such modifications will be timely posted on our web site without notice.