Lifetime Products Welcomes Joe Ingles as a Brand Ambassador
December 18, 2018
CLEARFIELD, UTAH (December 18, 2018) — Today, Lifetime Products, the world’s number one manufacturer of portable basketball systems in the world, announced a partnership with Australian born professional basketball player Joe Ingles. The partnership marks the first time Lifetime has teamed up with a professional athlete.
“We are truly honored and excited to partner with Joe Ingles. Ingles’ hard work and dedication to team and family are shared values,” said Clint Morris, Senior Vice President of Marketing at Lifetime. “We know this partnership will bring a greater visibility of our basketball systems throughout neighborhoods around the world where kids are practicing to become the next Joe Ingles.”
This partnership is a monumental step in the future of Lifetime, as we work to better promote our products both in the USA and abroad. The opportunity to build relationships with Ingles and others within his world will allow Lifetime to expand its basketball hoops and further innovate the technology that we use. Having brand ambassadors grants Lifetime the freedom to broaden its horizons and develop a brand presence in other areas of the market.
Ingles is a veteran basketball player who has played in four different professional leagues around the world including leagues in Australia, Spain, Israel, and the United States. He is known for his exceptional shooting and is currently exceling in the United States. Ingles has also represented the Australian National Team throughout his career including playing in three different Olympic Games.
"I’m excited to partner with the #1 residential basketball company in the world. Lifetime makes some of the best hoops around, and I share a lot of their values,” said Joe Ingles. “We are focused on bringing families together and getting them outside to play and have fun. Look for our partnership in 2019; we have some exciting things planned! "
Ingles will be featured in ad campaigns and across social media platforms featuring Lifetime’s wide range of products such as coolers, kayaks, tables, chairs, sheds, and playsets. Content will launch on Lifetime’s social accounts as well as with their partner, Australian retailer Rebel. Rebel will feature content specifically created to promote Lifetime basketball hoops, which are available at Rebel locations throughout Australia. Ingles will also make multiple retail appearances at Rebel store locations in mid 2019. Content will include videos, giveaways, social media, and more.
About Lifetime Products
Established in 1986, Lifetime Products, Inc. is a privately held company headquartered in Clearfield, Utah. Starting in the owner’s backyard, Lifetime Products began by building a better basketball system. Today, Lifetime is the world’s leading manufacturer of residential basketball hoops, polyethylene folding tables, and chairs. With other offerings from outdoor sheds and composters to playsets to kayaks and coolers, Lifetime continues to develop innovative products sold in more than 110 countries around the globe. For more information about Lifetime Products, visit www.lifetime.com.
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