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Entire Family Can Now Enjoy Popular SUP Sport with New Lifetime Youth Paddleboard

July 30, 2012

Lifetime Paddleboard

CLEARFIELD, UTAH — Lifetime Products, Inc., one of the largest kayak manufacturers in the U.S., is expanding its line of water sports products and introducing a youth paddleboard to allow family members of all ages to enjoy the fast-growing sport of Stand-Up Paddleboarding (SUP).

The new Lifetime Hooligan™ Paddleboard is created specifically for youth ages 5 years and older, and up to 130 lbs. The lightweight 28 lbs. design and compact 8' x 30" size allows younger paddlers to easily handle and maneuver the board both in and out of the water.

In addition to its unique wider stance, the Lifetime Hooligan™ Youth Paddleboard provides extreme stability for beginners by incorporating a cutting-edge design element - a retractable fin. While the surf fin helps the board go faster and straighter, it automatically retracts when it hits an object such as a rock or sand bar to increase stability for younger paddlers. The fin is also removable for easier transportation and storage.

"Our goal at Lifetime is to make affordable and quality water sports products the entire family can enjoy together," said Lifetime Products Water Sports Product Marketing Manager Candace Weaver. "Last year we launched the Lifetime Freestyle™ XL Paddleboard for adults. Its low-price point and beginner-friendly design has been a huge hit. So, it was only natural to launch a smaller version of our paddleboard so kids can easily learn the sport at their own level, right alongside their parents."

Constructed of high-density polyethylene (HDPE) that is UV-protected, the Lifetime Hooligan™ Youth Paddleboard will not fade, crack, or peel. It is also designed for comfort with foot recesses lined with EVA Deck Foam that provide extra padding.

Debuting this month, the Lifetime Hooligan™ Youth Paddleboard comes with a paddle and can be purchased at Sports Authority for $249.99 or online in the Lifetime Store. The new youth paddleboard joins Lifetime's extensive line of water sports products which includes sit-on-top kayaks, sit-inside kayaks, fishing kayaks, youth kayaks, and adult paddleboards.

Established in 1986, Lifetime Products, Inc. is a privately-held company headquartered in Clearfield, Utah. Lifetime is the world’s leading manufacturer of residential basketball hoops, and polyethylene folding tables and chairs. With other offerings including outdoor sheds, composters, playsets, kayaks, and more, Lifetime continues to develop innovative products sold in more than 70 countries.