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New Lifetime Freestyle Paddleboard Making Waves in Water Sports Market

June 24, 2011

Lifetime Paddleboard

CLEARFIELD, UTAH — The new Lifetime Freestyle™ Paddleboard is surfing to shelves nationwide and making waves in the competitive water sports market with its low price point and beginner-friendly design.
The stand-up paddleboard from manufacturer Lifetime Products boasts a slightly smaller 9'8" size, making it lightweight and easy to maneuver and transport. Its unique design provides greater stability and tracking in both surf and flat water with two adjustable fins that can be dialed in or out while on top of the board to increase performance in diverse water conditions. In addition, the extra-large Ethylene Vinyl Acetone (EVA) foam area covering most of the board's deck provides increased traction. And, unlike a lot of paddleboards currently on the market, the Lifetime Freestyle™ Paddleboard also includes an adjustable fiberglass paddle.

"We noticed a need in the paddleboard market for an entry-level product that beginners can handle both in the water and in their wallet," said Lifetime Product Marketing Manager Jason Whelan. "Most paddleboards require a lot of technical skill and can cost upwards of $600. The Lifetime Freestyle™ is easy to use and retails for only $399. Even though we designed it to accommodate beginners, long-time paddleboarders will still appreciate its distinct advantages."
Constructed of durable, high-density polyethylene (HDPE) that is UV-protected, the Lifetime Freestyle™ Paddleboard will not fade, crack, or peel. It is offered in two colors and is available nationwide at Sports Authority and online at various retailers including the Lifetime Store.

The Lifetime Freestyle™ Paddleboard expands Lifetime's line of water sports products which already includes kayaks, and complements its full line of residential sporting goods products ranging from basketball hoops to soccer goals and tetherball systems.

Celebrating its 25th anniversary, Lifetime Products, Inc. was established in 1986 and is a privately-held company headquartered in Clearfield, Utah. Lifetime’s products are sold in 58 countries. Lifetime is the world’s leading manufacturer of polyethylene folding tables, chairs, and residential basketball hoops. With other offerings from outdoor sheds and carts to kayaks and soccer goals, Lifetime continues to develop innovative products For the Way You Live™.

For more information about Lifetime Products, Inc. and its products, visit or email