Lifetime Store to Host Salute Our Troops Memorial Day Event

May 26, 2011

Lifetime Store, the Official Lifetime Products Outlet Store, will host a "Salute Our Troops" Event this Memorial Day on May 30, 2011. The second annual event will be held from 10 a.m. - 7 p.m. at the Lifetime Store located at 5296 South Freeway Park Drive in Riverdale, Utah.

The event is also an opportunity for the public to help celebrate the 25th Anniversary of Lifetime Products. Special Memorial Day and 25 Year Anniversary activities and promotions will be held only at the Riverdale store location with 5 percent of proceeds from the Memorial Day sales being donated to the Utah Military Families Foundation (UMFF), a privately-funded non-profit organization headquartered at Hill Air Force Base that supports over 80,000 military families throughout Utah.

Last year's inaugural event raised more than $1600 for the UMFF. In addition to donating of a portion of proceeds to the UMFF, Lifetime Store also offers a 10 percent military discount program every day -- good for any in-store purchase at all six Lifetime Store locations -- for all active duty, retired, dependent, guard, and reserve military with a valid military ID.

"This event is a way for us to give back and honor our local military men and women and their families - including those at our neighboring Hill Air Force Base - that sacrifice for our community and our country," said Lifetime Store Manager Nate Ashby. "Lifetime Products is a worldwide manufacturer and we have proudly been headquartered in Utah for 25 years. So, this year's event is also a way for us to publicly thank the entire local community for supporting us since 1986."

97.1FM will broadcast live from the Lifetime Store Riverdale location for this one-day event which will feature activities, contests, product giveaways, and promotions. Customers of all ages and skill can take a shot in free throw contests to win a Lifetime portable basketball hoop, make a guess to win a Lifetime wheelbarrow, and try an arcade-style basketball challenge to win various prizes and gift certificates. A special kids' corner will feature treasure digging, coloring and face painting.

Customers can also enjoy free ice cream during the event, and will receive a free American stick flag with every purchase made on Memorial Day. In addition, all six Lifetime Store locations will offer special 25 Year Anniversary prices and Memorial Day discounts, including $500 off a Lifetime playset.

For more information, please contact Lifetime Public Relations at pr@Lifetime.com.

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About Lifetime Store
Lifetime Store (formerly Backyards Inc.) is a retail store showcasing the products of Lifetime Products. The store carries both new and seconds, or blemished, products. Lifetime Store opened its first store in 2007 in the Freeport Center in Clearfield, Utah. Today, it has retail stores in Clearfield, Draper, Orem, Riverdale, Taylorsville, and Salt Lake City.

About Utah Military Families Foundation
Founded in 2007, the Utah Military Families Foundation (UMFF) is a privately-funded non-profit organization headquartered at Hill Air Force Base. UMFF supports over 80,000 military families from all service branches throughout the entire state of Utah. The organization is dedicated to supporting all DOD military members including active duty, retirees, guard, reserves, and their families by funding specific and special events at Hill Air Force Base.

About Lifetime Products
Established in 1986, Lifetime Products, Inc. is a privately held company headquartered in Clearfield, Utah. Lifetime Products is the world's largest manufacturer of blow-molded polyethylene folding tables and chairs, and residential basketball hoops. With products sold in 58 countries, Lifetime has been manufacturing in Utah for more than 25 years and employs 1,250 people in its Clearfield facility, and more than 2,075 people worldwide. For more information about Lifetime Products, Inc. and its products, visit www.Lifetime.com.