Lifetime Products Launches Local Awareness Campaign
July 14, 2010
CLEARFIELD, UTAH — Local manufacturing company Lifetime Products has launched a regional advertising and public relations campaign showcasing actual employees and touting the company's products and inventions.
"This campaign is all about awareness and pride," said Lifetime Products Communications Manager Katie Salter. "We are proud of our company, our people, our products, and our community. And we want our community to be proud of us. But to do that, they need to know who we are. And who better to tell our story than the people who come to work here every day.”
In a survey conducted in January 2010 by Western Wats and Lifetime Products, the majority of Wasatch Front respondents were not familiar with Lifetime, one of the largest employers in Davis County, when presented with the Lifetime name.
“It was interesting to find out that many local residents don't know that their own neighbors and friends make a lot of the products they use in their home every day,” said Salter. “Nor do they know that the adjustable and portable basketball hoops that they see in stores and driveways were actually invented in Utah by Lifetime Products.”
Salter also explained that this campaign, of which the first phase was unveiled in the spring of 2010, is Lifetime’s first-ever comprehensive local awareness campaign. Eleven out of 1,200 employees were selected to represent the company for this campaign. Six employees will be featured on banners at Backyards Inc., the Official Outlet Store for Lifetime Products, and various places throughout the company. The other five employees are currently featured on Utah billboards, bus ads, and commercials:
Ed VanNimwegen of North Ogden – Ed has been with Lifetime for 17 years and is currently the Sporting Goods Engineer.
Wes Guy of Hooper – Wes has worked with the Lifetime production dept. for 13 years and is currently the Production Support Manager.
Shanda Miller of Roy – Shanda has worked for Lifetime for 7 years and is currently a metals supervisor.
Neil Watson of Layton – Neil has worked with Lifetime for 12 years, and is now the R&D Manager for the lawn and garden category.
Maly Phongsavath of Layton – Maly has been with Lifetime for 23 years and currently works in packaging.
Just this week, Lifetime released the second phase of its campaign with commercials which will air on local television, in Megaplex theatres, and on Lifetime’s website at go.lifetime.com/recentads, where people can get an inside look and “find out how” Lifetime has invented and continues to make innovative products in Utah.
For more information, please contact Lifetime Public Relations at pr@Lifetime.com.
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About Lifetime Products: Established in 1986, Lifetime Products, Inc. is a privately held company headquartered in Clearfield, Utah. Lifetime Products is the world's largest manufacturer of blow-molded polyethylene folding tables and chairs, and residential basketball hoops. With products sold in 58 countries, Lifetime has been manufacturing in Utah for more than 25 years and employs 1,250 people in its Clearfield facility, and more than 2,075 people worldwide. For more information about Lifetime Products, Inc. and its products, visit www.Lifetime.com.
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