Clearfield, Utah Company Named ‘Exporter of the Year’ by U.S. Export Promotion Magazine
February 12, 2009
CLEARFIELD, UTAH – Lifetime Products, Inc. has been named a 2009 Exporter of the Year award winner by ThinkGlobal Inc., publisher of Commercial News USA, the official export promotion magazine of the U.S. Commerce Department.
The Clearfield, Utah is a world leader in the design and manufacture of affordable lifestyle products such as outdoor tables, chairs, storage sheds, backyard play systems, trailers, and sports equipment for basketball such as in-ground and portable goals and related equipment.
“We’re pleased to receive this award,” said Sean Brophy, Lifetime Vice President of International Sales. “Exporting has added diversity to our revenue stream and at the same time it has established Lifetime as a global player in all of our product segments.”
Currently, 16 percent of the company’s revenue is generated through export sales, and exports have grown 9 percent in the most recent sales year. Currently, Lifetime exports to 44 countries and enjoys strong distributor relationships. The company has sales offices in Xiamen, China, Mexico City and in Europe, and has production facilities in China and Mexico.
“Exports are a huge part of our plan to become more diversified,” said Vince Rhoton, Lifetime Senior Vice President for sales and marketing. “Years ago, we set a healthy goal to have exports represent 10 percent of our total sales. We have surpassed that and are on our way to doubling it. We have accomplished that by reorganizing our sales department and creating a sales category focused specifically on export sales. Many members of our sales staff are bilingual, which adds an international flair to our sales efforts, and we are committed to attending industry trade shows and to international travel.”
Commercial News USA is a catalog-style magazine with an estimated 400,000 readers in 176 countries worldwide. Awards are given to one U.S. company in each of 15 industry categories. Privately held Lifetime Products, Inc. was named Exporter of the Year in the Consumer Goods category. All Exporter of the Year award winners will be profiled in the May-June 2009 issue of the magazine.
Winners were chosen based on the total number of documented export transactions completed in 2007, the total percentage increase in sales in 2007 compared to 2006, exports as percentage of total sales, the company’s commitment to exporting, the company’s commitment to customer service, and the company’s innovation and originality in marketing products or services. To be eligible for the award, a company must currently be exporting from the United States.
Gregory Sandler, publisher of Commercial News USA, said that the success of Industrial Motion, Inc. is indicative of how American companies can benefit from exporting. “American companies looking for growth need to be considering opportunities outside of the U.S.,” said Sandler. “World markets offer considerable potential for U.S. exporters.”
Information about the Exporter of the Year awards, including profiles of all the winning companies, is available online at www.exporteroftheyear.com. The current issue of Commercial News USA is available online at www.thinkglobal.us.
For more information, please contact Lifetime Public Relations at pr@Lifetime.com.
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About Lifetime Products: Established in 1986, Lifetime Products, Inc. is a privately held company headquartered in Clearfield, Utah. Lifetime Products is the world's largest manufacturer of blow-molded polyethylene folding tables and chairs, and residential basketball hoops. With products sold in 58 countries, Lifetime has been manufacturing in Utah for more than 25 years and employs 1,250 people in its Clearfield facility, and more than 2,075 people worldwide. For more information about Lifetime Products, Inc. and its products, visit www.Lifetime.com.
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