Survey Highlights Trends and Preferences for the Holiday Children's Table
March 13, 2008
CLEARFIELD, UTAH, — A survey commissioned in October 2007 by Lifetime Products, Inc., the world’s leading manufacturer of folding tables, which are often used as kiddie tables for Easter and other holidays, uncovers Americans’ thoughts and trends related to the kiddie table. Below are key findings from this survey:
• The basics. Nearly half of all adults surveyed (47 percent) have sat at the kiddie table during Easter meals, while nine in ten adults (94 percent) have sat at a kiddie table during Thanksgiving and 83 percent have sat at the kiddie table for Christmas .
• It’s just more fun. More than one in four adults (26 percent) and almost half of the children surveyed (44 percent) think the kiddie table is just plain more fun than the adult table.
• Plastic folding tables are all the rage. Most often, adults ages 18-24 years old say their kiddie table was a plastic folding table (37 percent), but only six percent of respondents ages 45 and older can make that claim.
• The kiddie table goes casual. Forty percent of adults ages 18-24 say their kiddie table was set with disposable plates and utensils, while only 11 percent of adults ages 45 and older make that claim. Also, 84 percent of adults 45 and older report that their kiddie table had a tablecloth on it, but only 54 percent of people in the 18-24 age group say their table was set that way.
Celebrating with Celebs
• Seconds, please. Thirty-one percent of adults surveyed said that if they could have any TV mom cook their Thanksgiving dinner, it would be Claire Huxtable of The Cosby Show. “Lovely lady” Carol Brady (The Brady Bunch) was a close second with 27 percent wanting her recipes on the table.
• I’d rather have a TV dinner. Adults surveyed overwhelmingly agreed that Peg Bundy of Married…With Children is the TV mom that they would least want presiding over their Thanksgiving dinner (38 percent). In second place was Roseanne Conner of Roseanne, with 25 percent.
• Marcia, Marcia, Marcia. Which Brady Bunch kid would people have most wanted at their kiddie table? Marcia, of course! Twenty-four percent of adults chose her, while, as expected, Jan came in second place with 13 percent of the vote.
• Which host would you host? When asked which morning show host people would have most wanted at their kiddie table when he/she was a child, Kelly Ripa and Ellen DeGeneres were the winners, with 28.8 percent of adults saying Kelly and 28.4 percent choosing Ellen. Kelly’s co-host Regis was less popular, garnering only 11.4 percent of the vote.
• A kiddie star at the kiddie table. Adults and children alike said that Miley Cyrus (Hannah Montana) is the child star that they would most like to sit at their kiddie table; she received 30 percent of the adult vote and 34 percent of the kids’ vote.
Ideal for creating the ultimate kiddie table, adjustable height folding tables from Lifetime Products adjust to three different heights to suit kids of all ages and sizes. Because they are sturdy, stain-resistant, easy-to-clean and backed by a ten-year warranty, mom and dad can be sure the table will last until the next holiday and beyond. After the holiday dinner is over, these lightweight tables fold in half for easy, compact storage until needed again.
For more information on kiddie tables from Lifetime Products, visit www.Lifetime.com.
 A total of 556 adults who have sat at a kiddie table in their lifetime responded with a +/- 3.2 percent margin of error. Five hundred fifteen children ages 8-17 who have sat at a kiddie table in their lifetime responded with a +/-3.6 percent margin of error.
Respondents could select more than one answer.
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