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June 28, 2006

NEW YORK, NY – The sweet smell of hickory combined with sounds of revving engines, juicy smoked ribs on the grill and colorful shrines to celebrity drivers all mean one thing…it’s time to tailgate, NASCAR style! This summer, Lifetime Products, Inc., the world’s leading manufacturer of folding tables — a must-have for great tailgating set-ups — will name “America’s Ultimate Tailgater” at The Tailgate of a Lifetime 2006 Tailgating Championship.

Five finalists will be selected to join celebrity chef, Mario Batali, author of Mario Tailgates NASCAR Style (Sporting News 2006), for an all-expense paid trip to Michigan International Speedway for the championship.  On Saturday, August 19, they will have the chance to create their ultimate tailgate parties including a three-course meal, over-the-top decorations and all the trappings that make NASCAR tailgates so unique.  Judged by Batali, one of the top 50 NASCAR drivers of all time, Ernie Irvan, and Richard Hendrickson, president of Lifetime Products, Inc., the champion will go home with the title of “America’s Ultimate Tailgater,” a tailgating prize pack from Lifetime and $10,000 cash.   

Think you have what it takes to be crowned “America’s Ultimate Tailgater”?  Tell us why, in 250 words or less, and also:

Submit your top five tips for creating the perfect tailgate party.
Share your favorite, original tailgating recipe.  
If selected as a finalist, this is one of three recipes you will be asked to prepare at the finals.
While not required, entrants are also encouraged to submit photos or videos that demonstrate their abilities in the area of tailgating.

Completed entries must be received no later than July 26, 2006 and can be emailed to:

Attached jpeg photos (no more than three) should be no more than 3MB in size, total.  Entries with video cannot be submitted via email.

Entries can also be mailed to:

The Tailgate of a Lifetime Tailgating Championship
c/o Hunter Public Relations
41 Madison Avenue, 5th Floor
New York, NY 10010

No more than three hardcopy photos. Videos should be on VHS, DVD or CD-Rom media. Video files on CD-Rom will only be accepted in mov, mpeg or wmv formats.

For a complete set of contest rules, or for more information on how to enter, visit

The Tailgate of a Lifetime is a trademark of Lifetime Products, Inc.

For more information, please contact Lifetime Public Relations at

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About Lifetime Products: Established in 1986, Lifetime Products, Inc. is a privately held company headquartered in Clearfield, Utah. Lifetime Products is the world's largest manufacturer of blow-molded polyethylene folding tables and chairs, and residential basketball hoops. With products sold in 58 countries, Lifetime has been manufacturing in Utah for more than 25 years and employs 1,250 people in its Clearfield facility, and more than 2,075 people worldwide. For more information about Lifetime Products, Inc. and its products, visit