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Article

THE TAILGATE OF A LIFETIME 2006 SHINES NASCAR SPOTLIGHT ON TAILGATERS

June 28, 2006

NEW YORK, NY – NASCAR fans are gaining recognition as the country’s most devout tailgaters, with celebrations that often last for a week and include overflowing platters of homemade food, opulent decorations and remarkable spirit and pride. This was displayed in August 2005 when nearly 35,000 NASCAR fans turned out for The Tailgate of a Lifetime, a celebration hosted by Lifetime Products, Inc., the world’s leading manufacturer of folding tables and chairs — two must-haves for creating great tailgate set-ups.  This year, The Tailgate of a Lifetime 2006 includes even more excitement: a competition to find “America’s Ultimate Tailgater,” the involvement of a major celebrity chef and once again, throngs of enthusiastic fans who will be doing what they love most… tailgating…NASCAR style!

-- A Tailgating Champion --

The Tailgate of a Lifetime 2006 will crown a tailgating champion through a nationwide search for America’s ultimate tailgaters.  This contest will judge contestants on two aspects of their tailgates: the food they prepare and serve, and the NASCAR pride reflected in the décor and set-up of their tailgate parties.  From entries received throughout the summer, five finalists will be selected in July, and on Saturday, August 19, they will face off at Michigan International Speedway. Contestants will be judged by celebrity chef, Mario Batali, who will be accompanied by Ernie Irvan, one of the top 50 NASCAR drivers of all time, as well as Richard Hendrickson, president of Lifetime Products, Inc.  In addition to an all-expense paid trip for two to the competition, “America’s Ultimate Tailgater” will also go home with $10,000 cash and an ultimate tailgating prize pack from Lifetime Products, Inc.

-- NASCAR’s Ultimate Tailgate Party --

On the evening of August 19, following the NASCAR Busch Series Carfax 250, the day’s events will culminate when a projected 40,000 fans enjoy a massive tailgate party and concert along with Batali, Irvan and the newly named champion.  In addition to the opportunity to sample signature tailgating recipes from Batali’s new book, Mario Tailgates NASCAR Style (Sporting News 2006), the tailgaters will also be treated to a complimentary performance by a top musical act.  

-- The Spirit of NASCAR Tailgating --

Arriving up to a week before a major race, NASCAR tailgaters combine the fun of tailgating with the adventure of camping.  Establishing temporary communities at speedways across the country, these fans prepare and share food and recipes and enjoy a fellowship that is uniquely American; all while watching drama unfold on the racetrack.  In the second year of The Tailgate of a Lifetime, Lifetime Products, Inc. continues to celebrate this unique NASCAR pastime by sponsoring the larger-than-life tailgating celebration.

The Tailgate of a Lifetime will take place at Michigan International Speedway during its August race weekend.  Both the championship and tailgate party will take place on Saturday, August 19, the day before the GFS Marketplace 400, a NASCAR Nextel Cup Series Race.  All ticket holders will be invited to attend both The Tailgate of a Lifetime Tailgating Championship and Tailgate Party and Concert.  For more information, visit tailgateofalifetime.com.

Lifetime Products, Inc., has applied innovation and cutting-edge technology in plastics and metals to create a family of affordable lifestyle products that feature superior strength and durability. The world’s leading manufacturer of folding tables and chairs, Lifetime was founded in 1986 as the maker of portable basketball systems that revolutionized the industry with patented technology. With new offerings such as outdoor sheds, Lifetime continues to develop innovative products that outfit the lifestyles of today’s Americans. For more information about Lifetime, a privately held company in Clearfield, Utah, visit www.lifetime.com or call 1-800-242-3865.

Celebrity chef and restaurateur Mario Batali is a force in the culinary world.  With seven restaurants in New York City, several shows on the Food Network including Molto Mario and Iron Chef America, Mario is truly one of the most recognizable chefs in America today.  Recently, Mario has appeared on Good Morning America, The Late Show with David Letterman and has been featured in Sports Illustrated, Time Magazine, Life Magazine and many others.  For more information, visit www.mariobatali.com.

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the No. 2-rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.

Michigan International Speedway is a wholly owned subsidiary of International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events at 12 major motorsports facilities annually.

The Tailgate of a Lifetime is a trademark of Lifetime Products, Inc.