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Article

TAILGATE OF A LIFETIME 2005 CELEBRATES AMERICAN PASTIME

June 20, 2005

CLEARFIELD, UT – Often thought of as a tradition owned by college football and NFL fans, NASCAR fans are gaining supreme respect as the country’s most devout tailgaters.  In 2005, nearly 45,000 screaming NASCAR fans turned out for The Tailgate of a Lifetime™, an event hosted by Lifetime Products, the maker of tailgating tables favored by avid tailgaters.  In it’s second year, The Tailgate of a Lifetime will be even bigger with the addition of a large-scale tailgating championship, the involvement of a major celebrity chef and once again, hoards of enthusiastic NASCAR fans that will be spending up to a week tailgating.

Arriving several days before a major race, NASCAR tailgaters combine the fun of tailgating with the adventure of camping at speedways across America during race events.  Establishing temporary communities, these fans prepare and share food and recipes, play games and enjoy a fellowship that is uniquely American; all while watching drama unfold on the racetrack.  Each great tailgater has his or her own secrets and tips that have been perfected over the years, and now there is a place to go for all the information necessary to pull off a perfect tailgate.

Lifetime Products, Inc., the maker of folding tables that are a favorite amongst tailgaters, has created www.tailgateofalifetime.com, a comprehensive website for all things tailgate.  From recipes and grills to decorations, stadium policies and safety information, this website is a one-stop resource for everyone from novices to pros.  A visit to the website will also help a new charity devoted to raising awareness about a silent epidemic.

Traumatic Brain Injury will see 1.4 million new incidences this year alone and NASCAR legend Ernie Irvan is launching a new charity, Race 2 Safety, as a means to raise awareness about this injury that ended his career.  He can’t race anymore, but Ernie still participates by doing something equally as important to NASCAR; tailgating. For the first 25,000 people that enter their names at www.tailgateofalifetime.com, Lifetime will donate $1 to Race 2 Safety.

One thing that all avid tailgaters agree upon is creating a tailgating space that celebrates the drivers, teams and personalities that they support.  Lifetime makes this easier for fans by introducing tailgating tables.  These tables are sized for easy transport in the car, van or RV and come branded with colors and images specific to some of NASCAR’s biggest drivers, like #20 (Tony Stewart) and #24 (Jeff Gordon) and also to some of the country’s leading college football teams including The University of Michigan, Penn State, University of Washington and many others.  Like all Lifetime products, these new tailgating tables are lightweight, portable, stain-resistant and easy to clean, further simplifying the tailgating process.

The Tailgate of a Lifetime will take place immediately following the Domino’s Pizza 250 at the Michigan International Speedway on August 20, 2005.  This is the evening before the GFS Marketplace 400, a NASCAR Nextel Cup Series Race.  All ticket holders will be invited to attend the event, which will offer free pizza for the first 15,000 fans.  Also, in the true spirit of tailgating, fans are welcome to bring their own favorite foods for themselves, or to share.  As attendees eat and enjoy a legendary tailgate party, Nashville singing sensation, Sugarland, will take the stage to provide an evening of entertainment sure to bring down the house.  Event photography will be accessible on the AP stream, searchable by keyword “tailgate,” after approximately 10pm on Saturday, August 20.

NASCAR tailgating tables are available now online at www.lifetime.com. College football tables will be available online and regionally at Sam’s Club starting this fall.

Established in 1986, Lifetime® Products, Inc. is a privately held company in Clearfield, Utah. Lifetime Products manufactures high-impact polyethylene folding tables, picnic tables and chairs, as well as state-of-the-art basketball equipment and outdoor sheds. For more information about Lifetime Products, Inc. and their products, visit www.lifetime.com or call 1-800-242-3865.

Race 2 Safety was formed in 2004 to make a positive difference in the lives of men, women and children across America by informing and educating them about the latest transportation-related head protection equipment and technologies and actively promoting the everyday use of such equipment.

Michigan International Speedway is a wholly owned subsidiary of International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events at 12 major motorsports facilities annually.