LIFETIME PRODUCTS INC. TEAMS UP WITH REEBOK
January 17, 2005
Canton, MA – Reebok and Lifetime Products Inc. announce their partnership to develop a collection of new RBK basketball systems, including in-ground and residential portable equipment, backboards and rims. This partnership will further strengthen Reebok’s global presence in the sport of basketball by bringing the highest quality basketball equipment to basketball courts and driveways throughout the world.
In addition, in early 2005 Reebok will be producing its own line of competitive balls. The collection will include Rbk basketballs, footballs, soccer balls and volleyballs. The inflatable balls will be available at major sporting goods retailers.
Established in 1986, Lifetime is the world’s leading manufacturer of state-of-the-art basketball equipment. A privately held company headquartered in Clearfield, Utah, Lifetime manufactures a full line of residential portable and in-ground basketball systems, as well as backboard and rim combinations and a full line of accessories. Lifetime has developed a reputation for delivering quality and innovation to this growing product category.
Lifetime is most well known for pioneering basketball innovations such as the Power Shock™ Rim, designed for a new generation of basketball play, and the Shatter Guard ™ backboard, made from a virtually unbreakable polycarbonate. Lifetime will incorporate these leadership technologies, as well as several new product innovations, into the new RBK product line.
“Teaming up with Reebok is a natural fit for Lifetime,” said Aaron Hill, marketing director for Lifetime Products Inc. “We now have the leading basketball equipment manufacturer partnering with one of the world’s premiere basketball brands. We are excited to develop a full line of basketball equipment for Reebok’s established basketball consumers throughout the world.”
“Partnering with Lifetime represents a unique opportunity for both of our companies to collaborate and provide basketball players at all levels with high quality, innovative basketball systems,” said John Frascotti, Reebok’s senior vice president of licensing and new business. “Beginning in early 2005, Reebok also will be offering a full line of RBK and Reebok basketballs, footballs, soccer balls and volleyballs. These balls will be available at major sporting goods retailers and will feature Reebok’s Cover to Core™ technology.”
Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2003 totalled approximately $3.5 billion.
For more information on Lifetime or its products, contact Communications Manager Katie Salter at (801) 728-1599, or send an email to Katie.
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