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Article

LIFETIME TEAMS UP WITH MAKROLON TO CREATE VIRTUALLY UNBREAKABLE BACKBOARDS

January 17, 2005

CLEARFIELD, UTAH -- Lifetime Products Inc., the world’s leading manufacturer of residential basketball systems, continues it’s “unbreakable” record of innovation by joining with Sheffield Plastics to create a new line of polycarbonate backboards, virtually eliminating the need to replace broken backboards.

The Shatter Guard™ backboard is made with MAKROLON® polycarbonate, making it virtually unbreakable with many times the impact strength of acrylic. Acrylic is an industry standard in clear backboards. The introduction of the Shatter Guard™ backboard featuring MAKROLON® polycarbonate addresses the need to provide a backboard that can withstand rigorous play and neighborhood wear and tear.

“One of the biggest problems with residential basketball standards is broken acrylic backboards,” said Aaron Hill, Director of marketing for Lifetime Products, Inc. “In most cases it is caused by an object such as a rock being thrown at the backboard. This is not generally covered by the warranty, and is very costly to repair. Shatter Guard™ backboards will almost entirely solve these types of problems.”

Each Shatter Guard™ backboard features a sturdy, powder-coated steel frame that provides added rigidity for advanced performance and a pro-glass look. The polycarbonate itself has a patent-pending UV-treatment insures that the backboard won’t yellow or degrade over time. Lifetime is currently the only manufacturer to feature a polycarbonate backboard.

Shatter Guard™ is available on a variety of portable and in-ground basketball systems. The systems are moderately priced and can be found at sporting goods retailers throughout the country. The new backboards featuring Shatter Guard™ polycarbonate were unveiled to retailers and media at the Super Show in Orlando, Florida January 17-19.

Sheffield Plastics Inc., a Bayer Polymers Company, is a recognized market leader in the production of high performance thermoplastic sheet for over fifty years. Together with their global affiliates, Sheffield is the second largest producer of polycarbonate sheet in the world, extruding MAKROLON® polycarbonate resin in several grades targeted for architectural, industrial, commercial, and aerospace markets.

Established in 1986, Lifetime Products is a privately held company headquartered in Clearfield, Utah. Lifetime Products manufactures state-of-the-art basketball equipment, as well as high-impact polyethylene folding tables and picnic tables. Today, Lifetime is found across the globe.

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For more information on Lifetime or its products, contact Communications Manager Katie Salter at (801) 728-1599, or send an email to Katie.