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Article

LIFETIME TO UNVEIL VIRTUALLY UNBREAKABLE BACKBOARDS

January 7, 2005

CLEARFIELD, UTAH – Lifetime Products Inc., the world’s leading manufacturer of residential basketball systems, continues it’s “unbreakable” record of innovation with the unveiling of a new line of polycarbonate backboards, virtually eliminating the need to replace broken backboards.

The Shatter Guard™ polycarbonate backboard is virtually unbreakable with 30 times the impact strength of acrylic. Acrylic is the current industry standard in clear backboards. The introduction of the Shatter Guard™ polycarbonate addresses the need to provide a backboard that can withstand rigorous play and neighborhood wear and tear.

“One of the biggest problems with residential basketball standards is broken acrylic backboards,” said Aaron Hill, Director of marketing for Lifetime Products, Inc. “In most cases it is caused by an object such as a rock being thrown at the backboard. This is not generally covered by the warranty, and is very costly to repair. Shatter Guard™ backboards will almost entirely solve these types of problems.”

Each Shatter Guard™ backboard features a sturdy, powder-coated steel frame that provides added rigidity for advanced performance and a pro-glass look. The polycarbonate itself has a patent-pending UV-treatment insures that the backboard won’t yellow or degrade over time. Lifetime is currently the only manufacturer to feature a polycarbonate backboard.

“This certainly helps us stand out from the competition,” said David Mower, Vice President of Sporting Goods. “We believe that our quality and the continual improvement of our product line will help customers choose the Lifetime brand. To us, there simply is no other choice.”

Shatter Guard™ will be available on a variety of portable and in-ground basketball systems, primarily on Lifetime’s Competition Series line. The systems are moderately priced and can be found at various sporting goods retailers throughout the country. The new backboards featuring Shatter Guard™ polycarbonate will be shown to retailers and media at the Super Show in Orlando, Florida January 17-19.

Established in 1986, Lifetime Products is a privately held company headquartered in Clearfield, Utah. Lifetime Products manufactures state-of-the-art basketball equipment, as well as high-impact polyethylene folding tables and picnic tables. Today, Lifetime is found across the globe.

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For more information on Shatter Guard™ polycarbonate, or Lifetime or its products, contact Communications Manager Katie Salter at (801) 728-1599, or send an email to Katie.