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January 9, 2004

CLEARFIELD, UTAH – Lifetime Products Inc., the world’s leading manufacturer of residential basketball systems, has once again revolutionized the game of basketball with a whole new system! Now you can experience the new generation of basketball play with the Acrylic Fusion™ Backboard with the Reactor Rebound™ system featuring the Power Shock™ Rim!

The new Acrylic Fusion™ Backboard with the Reactor Rebound™ system is designed for improved rebound play. The backboard integrates an acrylic playing surface with a high-impact polyethylene frame. The frame houses the state-of-the-art Reactor Rebound™ system which features equalizing weights for optimum rebound performance.

“The Acrylic Fusion backboards are an advance from more traditional steel frame backboards in that they have a more appealing design, have a molded-in frame pad which is not susceptible to corrosion, and they are more affordable,” said Aaron Hill, Director of Marketing for Lifetime Products. “Add the Reactor Rebound system and you get the best of both worlds – all the advantages of the Acrylic Fusion backboard and the great play of a steel-framed backboard.”

The Power Shock™ rim completes the system, providing a stylish new look and increased performance. This shock-absorbing rim features an advanced pivot point with a rear-mounted compression springs in a futuristic design.  The 5/8-inch solid-steel ring is supported by a sturdy, wraparound brace. The Power Shock™ Rim is built for extreme play with welded steel net hooks and an all-weather nylon net.

“There has been very little innovation in rims in the past ten years,” said Hill. “Lifetime wanted to break the mold of the traditional styled rims and design something more progressive and exciting. The rear mounted spring gives you enhanced performance, and provides a smooth flex action with improved travel. There is really nothing like it in basketball.”

The new system with the Acrylic Fusion™ Backboard with Reactor Rebound™ and Power Shock™ Rim is currently available at fine sporting goods retailers and is moderately priced under $400. The new systems will be featured at the Super Show in Orlando, Florida January 12-14.

Established in 1986, Lifetime Products is a privately held company headquartered in Clearfield, Utah. Lifetime Products manufactures state-of-the-art basketball equipment, as well as high-impact polyethylene folding tables and picnic tables. Today, Lifetime is found across the globe.

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For more information on the complete line of Lifetime Basketball products, or Lifetime or its products, contact Communications Manager Katie Salter at (801) 728-1599, or send an email to Katie.