LIFETIME LOCKS DOWN THE COMPETITION!

January 3, 2002

CLEARFIELD, UTAH – Lifetime Products Inc., the world’s leading manufacturer of residential basketball systems, will unveil a lock-down portable base at the 2002 Sporting Goods Manufacturing Association Super Show in Las Vegas.  The lock-down feature secures a portable base to concrete surfaces with removable bolts, offering the advantages of an in-ground basketball system in a portable basketball system.

The new lock-down feature is available on Lifetime’s 42-Gallon Competition Base and the 35-Gallon XL Base.  According to Lifetime Sporting Goods Vice President Richard Hendrickson, the new lock-down base provides consumers with an alternative between in-ground, permanent systems and traditional portable bases.

“This new feature is designed for more aggressive players who are looking for a rigid system, but are still needing a system that can be moved to a different location,” explained Hendrickson. “It’s another exciting innovation that gives consumers more flexibility in choosing features on a basketball system that best meet their needs and skill levels.”

The lock-down base will be displayed January 21-23 at the 2002 Super Show in Las Vegas.  It also is available for purchase on select basketball systems at various retail locations.

Established in 1986, Lifetime Products is a privately held company headquartered in Clearfield, Utah.  Lifetime Products manufactures state-of-the-art basketball equipment, as well as high-impact polyethylene folding tables and picnic tables. Today, Lifetime is found across the globe.

For more information on the Lifetime Lock-Down Portable Base, contact Communications Manager Katie Salter at (801) 728-1599, or send an email to Katie.
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Editor’s Note:  Visit the Lifetime booth #5743c at the 2002 Super Show to see and learn more about the new lock-down base.