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Article

LIFETIME HELPS CHILDREN GET IN THE GAME

June 13, 2000

CLEARFIELD, Utah -- Since its beginning in 1986, Lifetime Products has helped children get off the couch and in the game with quality residential basketball equipment, believing that a healthy lifestyle is an essential part of a child's success. Lifetime continues this philosophy with the Shoot Case® mini-basketball set, a toy designed to help children five and up become active.

In a report conducted by the Center for Disease Control and Prevention (CDC) it was stated that 12 percent of all teenagers are overweight, and the number of teenagers participating in physical fitness activities has declined by 22 percent.

Lifetime has taken these statistics seriously and produced a mini-basketball set designed for children as young as five to shoot hoops for fun and exercise.

"Our goal is to give young children the equipment they need to become active before they hit the teenage years," says Executive Vice President Brent Allen. "Statistics prove that children who are active in their formative years continue to be active as teens and adults."

The Shoot Case mini-basketball set comes complete in an easy-to-carry case, lightweight enough to take and set up anywhere. It is modeled after a full-size system with a breakaway rim and steel poles.

"We feel that this new version of a high-quality junior-size system is great for sporting goods retailers," says International Division Vice President Richard Hendrickson. "It has the features of a full-size system, including a breakaway rim and powder-coated poles, making it more realistic for kids."