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Article

LIFETIME'S SLAM-DUNK PHILOSOPHY DOMINATES LAWN AND GARDEN INDUSTRY

June 11, 2000

CLEARFIELD, Utah -- Lifetime Products, Inc., leader for many years in the home basketball industry, dominates the lawn and garden industry with its introduction of quality craftsmanship and polyethylene technology.

In 1986, Lifetime made its mark manufacturing basketball equipment constructed of steel and blow-molded polyethylene. The innovative combination proved to be successful, with sales growing 69 percent overall in the first six years of production. An extraordinary beginning for owners Barry and Kathy Mower, who began the business in the garage of their own home.

Having gained expertise in metals and plastics, and with a noticeable down-curve in sporting goods, Lifetime believed it was time to expand beyond basketball and take its core technologies to a new forum. In 1994, the first fully-assembled, folding picnic table hit the market. This never-before-seen technology modernized traditional picnic tables constructed of wood.

"Lifetime created a folding picnic table that is lightweight, yet extremely durable and sturdy," says Communications Manager Darcie Liptrot. "This innovation on the wooden picnic table proved to be a real breakthrough, not only technologically but for consumers as well."

Lifetime's folding picnic table requires no maintenance. There is no need for sanding or staining, and the patented design allows the table to fold flat for quick and easy storage. Because the polyethylene top and benches and powder-coated frame are weather-resistant, both indoor and outdoor use is ideal.

"Lifetime is very fortunate," says Marketing Director Aaron Hill. "To be able to step into an industry and revolutionize the market with such innovative technology is an incredible feat."